CER’s voice is loud, and its cause is a moral imperative.
Despite prolific writings and profound social impact, however, the organization’s mission and “services” lacked clarity.
In 2017, a quarter-century after its founding, CER was compelled to refine and reenergize its brand—and its movement—with a new communications program articulating the various roles it plays in the fight for freedom in educational choice.
We’re proud to support the organization’s provocative stance, bold actions, and admirable vision.
Brand Messaging Architecture
Website (Homepage Enhancement + New Features)
Brochures + Collateral
Events + Signage
Key Stakeholder Outreach (Mail + Email)
Animated Video Content
Social Media Assets
25th Anniversary Identity Design
Brandlift is a boutique strategy and communications firm outside Philly.
We help organizations resonate with target audiences—shaping their brand voice, amplifying their story, and elevating their reputation, reach, and performance.